Jack Dennis

Senior Advisor

Jack Dennis is one of the "Original" fly fishing professionals, someone who's really done it all. Having spent 47 years in the business thus far, Jack has founded sporting stores, ski ships, fly fishing guide operations, and a highly successful book and video productions company; Snake River Press.  First starting in the business as a fly fishing guide, Jack used his guide sense and knowledge of fly tying to author and publish the best-selling fly tying books of all time, then turned them into over 50 widely acclaimed DVD titles.

Other accomplishments he's proud of is; hosting TV shows, coaching the USA Fly Fishing Team in world competitions, and serving as an adviser in fly fishing travel development for the governments of Australia, New Zealand, Argentina, Chile, and Canada.  Jack also founded the Jackson Hole One Fly Event some 29 years ago.  This event has raised and donated over 10 million dollars to streams restoration over the years.

Serving as Chairman for the successful Headwaters Wild and Scenic Bill gave Jack a legacy beyond fly fishing, by providing protection to over 25 wild trout streams and rivers.  The Federation of Fly Fisherman bestowed him with "Legend of Fly Fishing" and "International Ambassador" awards, and Outside magazine named his fly fishing outfitter service the best of the best.

As a lover of all things fly fishing related, Jack has helped in developing many fly fishing products from flies, waders, clothing, float boats, leaders, and fly lines.  But his first love is fly casting and the rods that make if happen.  He teams up again with his old friend Trey Combs, the Steelie and Ocean Master, on a magical journey for the perfect rod.

"I am proud to represent a company who truly understands rods and their flexes.  Only true masters build masterpieces without regard to fame and fortune.  Trust me, this will be a good journey together."